Resources

These are the tools we actually use to build and run our websites. Some links are affiliate links: if you buy through them we may earn a commission at no extra cost to you. We only list tools we pay for or use every week.

Domains and hosting

• Hostinger: affordable WordPress hosting with a simple control panel. Good for your first sites.
• Domains: register your .com or .co.za with the same host to keep everything in one place.

WordPress

• Rank Math: SEO plugin for titles, sitemaps and schema.
• LiteSpeed Cache: makes your site load fast on LiteSpeed hosting.
• Site Kit by Google: connects Search Console and Analytics to your dashboard.

Keyword research

• Google Search Console (free): shows the searches you already appear for.
• Ahrefs Webmaster Tools (free): backlinks and keywords for sites you own.
• Google autocomplete and People Also Ask (free): the easiest keyword ideas you will ever find.

Email

• MailerLite: has a free plan for small lists and is easy to use for newsletters.

AI tools

• Claude: for outlines, research, editing and building WordPress themes.